SMBs and Trusted Advisors

Mar 25, 2023 | Blog

Small and medium sized businesses (SMBs) play a crucial role in driving the economy forward. However, running a successful business requires more than just a great product or service. To navigate the complexities of accounting, taxation and financial planning, SMBs need an accountant they can trust. In this blog post, we’ll explore why it’s important for SMBs to have a trusted advisor and how accountants can become that advisor.


Why SMBs need a trusted advisor


1. Compliance and regulatory issues

As a small business owner, you have a lot to manage, from hiring employees to developing marketing strategies. With so much going on, it can be easy to overlook important compliance and regulatory issues. That’s where a trusted advisor comes in. An accountant can help you stay on top of tax deadlines, government regulations, and other compliance issues, ensuring that you avoid costly penalties and legal problems.


2. Strategic planning

To succeed in the long term, SMBs need to have a solid strategic plan in place. A trusted advisor can help you create a realistic plan that takes into account your business’s strengths and weaknesses, as well as market trends and other factors that may impact your success. They can help you set realistic goals, create budgets and forecasts, and monitor your progress towards achieving those goals.


3. Financial management

Effective financial management is crucial to the success of any business, regardless of its size. A trusted advisor can help you manage your cash flow, reduce your expenses, and identify opportunities for growth. They can also help you make informed decisions about investments, financing, and other financial matters.


4. Improved decision-making

When you have a trusted advisor, you can make more informed decisions about your business. They can provide you with valuable insights and advice based on their experience and expertise, helping you make decisions that are in the best interests of your business.


How accountants can become trusted advisors


1. Build strong relationships

To become a trusted advisor, accountants need to build strong relationships with their clients. They need to take the time to understand their clients’ business, goals, and challenges. By doing so, they can provide tailored advice that is specific to their clients’ needs.


2. Provide value-added services

In addition to providing traditional accounting services, accountants can offer value-added services that help their clients grow and succeed. For example, they can offer business advisory services, financial planning, and even assistance with recruiting and hiring.


3. Embrace technology

Technology is changing the accounting industry, and accountants need to embrace it if they want to remain relevant. By leveraging technology, accountants can provide their clients with real-time insights and advice, automate routine tasks, and improve their efficiency and accuracy.


4. Stay up-to-date

Finally, to become a trusted advisor, accountants need to stay up-to-date on the latest trends and best practices in their industry. This means attending conferences, reading industry publications, and participating in professional development programs. By staying current, accountants can provide their clients with the most up-to-date advice and insights.



In conclusion, SMBs need a trusted advisor to help them navigate the complexities of accounting, taxation, and financial planning. Accountants can become that trusted advisor by building strong relationships, providing value-added services, embracing technology, and staying up-to-date on the latest trends and best practices. By doing so, they can help their clients grow and succeed in the long term.

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