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When you’re running a small business, it’s easy to get so preoccupied by day-to-day activities and forget to step back and see the bigger picture. However, it’s important to pause and take a good look at how your business is really faring. It’s also necessary to make sure that you’re looking after yourself, so that you can show up as the best version of you. Let’s take a look at seven things that every small business owner should be doing to avoid ensure success.

Creating a good customer experience is key to the success of a business, and online enterprises are no exception to this rule. Many business owners fail to realise that customer experience matters every bit as much in the online dimension as it does in the real world, and fail to create a positive experience that converts and retains customers. In order to achieve success with your online business, you should make the most of every virtual touchpoint to convert as many prospects as possible and build a loyal customer base. Let’s take a look at how you can create a great customer experience from start to finish.

Many small business owners know that they need to start taking their social media seriously, but simply aren’t sure where to start. When that’s the case, it’s best to take it back to basics. We’ve put together a guide to the top six social media practices every business should be putting into practice to take their social media marketing to the next level and build an engaged online audience. Let’s dive in.

It’s well known that client retention is a key driver of profitability; in fact, research by Bain & Company found that just a 5% increase in a customer retention results in a 25-95% boost in profits. Creating stronger client relationships is the key to raising your retention rate, so we have compiled this list of six tips to help you keep your clients for longer.

The covid-19 pandemic has caused dramatic market shifts and forever changed the way that we do business. As a consequence, the word “pivot” seems to be floating around the internet rather a lot lately, but is it just another buzzword or is it something you seriously need to think about?

There’s a lot to think about when starting a small business and learning basic accounting terms may not be a top priority. However, it is incredibly important to familiarise yourself with accounting basics in order to get a grip on your finances and build a thriving business. Even if you outsource your accounting, it’s important that you can talk openly with your accountant and understand the advice they are giving you. Let’s review seven key terms you need to know in order to gain an insight into your finances and steer your business towards success.

A successful product launch creates a buzz around your latest offering and drives sales, leading to happy customers and an even better reputation for your business. However, successful launches don’t just happen; they are the result of a well thought out strategy and meticulous planning. With that in mind, let’s go through the six-step process you need to ensure a successful launch for your latest offering.

There’s no denying the importance of separating your personal and business finances. Although the two are very different, there are some common personal finance rules that you should apply to your business accounts. Let’s take a look at the personal finance tactics that can help set your small business up for financial success.

Wouldn’t it be nice if, instead of finding and reaching out to prospective customers all the time, they actually came to you?

Inbound marketing involves creating content and experiences to generate organic leads rather than reaching out using ads or cold calls. When done right, inbound marketing can be a powerful and cost-effective strategy that delivers a steady stream of new prospects right to your door.

Of course, there is a catch: inbound marketing requires time, forethought and a careful strategy. It doesn’t always deliver instant results in the same way that traditional advertising or outreach does, but it is worth the effort. According to research by HubSpot, inbound marketing creates 54% more leads than traditional outbound marketing and it continues to drive leads in the long-term.

With that in mind, let’s take a look at four ways to develop an effective inbound marketing strategy.